Hi Valermos

> How are you going to attract people to use your project for charity?

Simple strategy:

1) We get all charitable foundations aboard

We solve trust problems for charitable foundations and help them to raise more money.  Last year we were busy testing our ideas and signing agreements with charitable foundations, which is a proof our concept works.

2) Donations data from foundations allows building a large leads database

There are 700 thousand charitable organizations in the world. These organizations exist thanks to people who support them: fund them through donations, volunteer assistance, etc. 

When a new foundation joins the Association and starts importing its financials into Public Charity Ledger, we collect contact information of the donators and offer them to register in our One+1 loyalty program on behalf of the charitable foundation.

For example, the Fight Against Leukemia, the first charitable foundation in the world that joined the Association and started to upload their financials into Blockchain, in January 2017, attracted 3 398 333,69 Rubles (~ $60K) from ~800 donators. Almost all of them provided their e-mail or phone number when made the donation to a foundation.

Fight Against Leukemia's data: https://charityblockchain.ru/foundation/2

You can see the number gets quite big on a global scale. There are 1.5 bln donators making $700 bln being donated each year. This is 1% of World GPD.

3) Growing Chek acceptance infrastructure and scaling the system

There is one step left from a loyalty program to crypto-economy. People get an app where they track their reward points and can exchange them to/from Chek. Thus, making Chek an exchange mean for other cryptocurrencies and way in for people to the crypto world.

As far as the scaling, we achieving it through the integration of the loyalty program with retailers and retail aggregators.

For business - we provide a large leads database of wealthy people (a lot of people who donate are financially secure citizens). In addition, we provide a loyalty program with high customer engagement and return rate since people get involved into helping others via gamification, not just simply earning bonus points - they earn points by helping through buying goods from the business.

For charities - we provide extra money because the business donates part of the sale proceeds to charities.

Participants of the loyalty program - earn reward points, get to track the donation business makes on their behalf and engage with the cause they're supporting via mobile apps, blockchain explorer, chatbots, reports from the charities, etc.

We are negotiating with top aggregators, which accumulated tens of thousands of businesses. We can not yet disclose the names, but stay tuned in.

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This is our vision in three simple steps that integrates business and charity into a single effective ecosystem via a global loyalty program and Chek token. Let me know if you have any questions.