Merchants are the parties providing the products or services
Does this mean like for movies, free movie premiere tickets? or free hotel stay? or free gourmet experience? Who wouldn't want to be a helper?
Helpers are those who are hired by Lina to make the reviews for the advertisers or merchants. They are paid so i think there will be more applicants to be employed as helpers.
Helpers are the qualified users who are being paid from advertising revenue (up to 50%) to post quality reviews. If they didn't post a quality review within two months. I think they will be demoted.
I see that if they dont post quality reviews the helpers will be demoted if they are not active helpers, I thinks thats good for them to maintain ghe quality of the reviews in lina site. I just wonder where do they base quality post? Do they based it with the positive post? Do they have standards about quality post?
I read their whitepaper and their website it is stated their that they have criteria about quality post and I think that quality post is about having quality than quantity meaning it doesnt matter if they will will post positive or negative reviews as long as the reviews are clear and it fits the criteria of the product thay their are reviewing well I guess its totally fine.