Every ASIC manufacturer needs to drop prices heavily by end of this year if they are going to sell anything. Why not be the first one selling 2th @ 1000$ price tag as you are going to deliver end of feb? Will fullfill your order books sure and make roi for miners possibly possible... regardless that and if you deliver about by time you have then good and quite happy customer base ready to take your next offer. Good deal for you and miners?!
We wish we would be able to do that but the silicon is not this cheap. The only way we could sell 2th @ $1000 would be to loose money on each miner "sold".
There a threshold where no manufacturer can lower the prices. The miners cannot purchase cheaper and cheaper hardware because there is no lower node therefore no cheaper $/ghash.
As I see it, there is only one solution to this problem: the miners will stop selling the coin cheap and the price of the coin will go up proportionally with the difficulty.