Most ICOs and especially bounty campaigns seem to use plagiarized content in some capacity. I rarely read ICOs so can't comment on that but half of them just rehash the same templates or just copy what somebody has already previously posted on their ANN/Bounty thread. Wouldn't surprise me at all if it was the same group of people behind half of them as well. Probably too good to be true for scammers to resist so they just keep them running constantly. People keep seeming to give them their money for half-baked ideas so I can't see why they would stop creating them.
You're absolutely correct! Although this project that I was reading has a huge user base, so I assumed the whitepaper would've been of good quality.
It's worrying, and I think the way forward is to try and educate people so they don't fall for these scams as easily.