what they need now would be also an adviser pretty known in the whole world 
who already made some hardcore deasease public or is a rockstar in the health sector.
who already made some hardcore deasease public or is a rockstar in the health sector.For marketing and project launch it would be definitely a very good option!
Maybe they can hire Mehmet Oz(for Americans Dr.Oz) he is a well known doctor in worldwide(as far as i know of course)