Do you seriously think they would have "shipped" (or imported, really) their n°1 salesman for a no-show?
They purposefully withold information, make it slightly vague (or slightly misrepresent it) etc. to create D.R.A.M.A. = free marketing. (that or they're just lame)
I dont think this is the case. I think they don't really have the product yet.. They might get it just a bit late but
what is for sure, customers won't get their orders delivered in this month.There's "plenty" of time still, besides, 1 customer with a delivery ('orama anyone?) = delivered in September. Spin, spin, spin.
So if you are promised September delivery and the guy next to you gets his stuff as promised but you dont, you just go "yeah they did what they promised, delivered in September!! yaay!!??

If customers units are not delivered in September even though when they ordered it said they will be... They missed the target, then.