The above quotes simplify to this for me: BlackArrow has promised his Prospero ASIC pre-orders (completely paid by Oct sometime) will be 25% cheaper than the market price of currently-shipping non-pre-orders
Correction: 25% cheaper than today's market price. We will do our best to keep the prices 25% less than the competition compared to the orders that are shipped in February 2014 as well, but we cannot guarantee 25% as they have the same manufacturing prices as we do. We can only guarantee that we'll sell cheaper compared to the prices from February 2014.