tl:dr of tl:dr: CHIPS is are good
Please tell me the first contract will be called DIP.
Most readers will get Chips and Dip.
Or Chips and salsa.
Maybe even Fish and Chips
Barbeque chips, ruffled chips, gluten free chips
Ok, im putting down the beer.. Mmmm chips
contracts will be embedded into a custom blockchain for that usecase, the first contract (other than test contracts) will likely be named PANGEA