You are looking at the last 30 days while the OP is looking at the last 12 months.  Google does relative data scaling pertaining to the selected time frame.  In the last 30 days they take the average of the data and set the average to 1.  In the last 12 months they take the average over 12 months and set it to 1.  Since nobody gave a shit about bitcoins until recently, the first 9 months of the 12 month graph bring the average way down.