The days when a start-up could attract millions of investments with just one white paper and a beautiful site is behind. In recent months, the average cost of a successful ICO has skyrocketed because of the huge volume of new primary token locations. Personal experience in conducting ICO and consultations in this process of third-party companies allow me to conclude that the cost of conducting a successful ICO is not only directly related to the ultimate goal, but also exponentially growing as more and more new ICO becomes every day.