EdManet, very nice summary, agree with all points above without any doubts.
but there is a small catch - you will be always potential customer, because no one in this business is able to instantly sold you money printing machine OR/AND there is lot of guys around, which are able again and again accept preorder, even if the company already fuck up in past (BFL case and Monarch preorders)
good luck dude.
If they want to sell to the un-informed masses and make a quick buck, then they can do that. But they will not prosper and will not stay in the business very long.
A better business model is to sell to the informed consumer. I think that's what Redhash is going for and I think they will wind up winners in the game.
https://bitcointalk.org/index.php?topic=303376.0