Just an excercise in free and anonymous market strategies:
If operators of SR were selfish assholes (they seem to be nice folks, but let's forget that for now), they would absolutely start a fake competitor, then scam users and vanish. They get free press (every Atlantis article mentions SR), they get coins, they distract the authorities and divert their resources, and they make themselves look great in comparison.
Is there any way how often this market strategy can be executed, I mean for optimal profit?
Yes, however the equation is a trade secret. It's based in quantum mechano-economics. If it were revealed to the public, it would quit working.