(....)
Thankfully they have to follow Swedish law. If all else fails, you can always do "the classic" and have a 16> year old sign/click the contract as they by law are unable to enter such in Sweden, a small headache for online shops.

*maybe* they ship twice the amount ordered or give all a powerful FPGA-Scrypt miner freebee

they would reach legendary status as they have under promised, over delivered with 99,9% VERY satisfied customers - no ?
Would be boosting for all future sales as well, so you 'could' argue this way even from an economic/marketing point of view.
Think about it, can you just buy a 'legendary status as ASIC Bitcoin manufacturer' on ebay for small money?
I'm wondering anyways whether they really want to be part of the ASIC vendor market in long term.
Since at a certain point of mass perception/acceptance of BTC vendors like Intel or AMD will crush them I guess

btw intel took a closer look on sha256
http://software.intel.com/en-us/articles/intel-sha-extensionsand 11 nm version (p1274) which is scheduled to roll out as Skymont in 2015 is sth. KnC could not compete with (just as an example!)
http://www.h-online.com/newsticker/news/item/Processor-Whispers-Of-dear-friends-and-engravers-1263024.html