Hope that when it is distributed, influx of new money would be there. Else if is launched in bear market, many people who have been waiting for it for so many months would just dump it to hop onto some other alt. For me however, it is going to be a long term hold.
A few months ago the platform of Tezos was on the verge of collapse. Now the developers have come up with something new, some new way of making a profit. A lot of people didnt get their own money of the Tezos yet.