From what some folks have been saying (esp from the group buys), the guy goes from a hero to a goat in just a span of year.
It probably would be safe to say he's been the goat all along. Pulling such a long con takes a very conniving mind, though. Just watch his arrogance show every now and then, and you get a good look at the mind behind that goatee
tl;dr only suckers buy avalon anymore