There were some art projects in 2017. I remember two of these: SCAM Token and HODL Token.
Wow. Like: "Invest in SCAM"? That sounds, you know
That's the thing, and that's exactly what I'm saying. Most of these ICO sites just saying: "We're a good big scam, but we do have a beautiful website, so pls invest."
With the recent SEC's speech it's becoming harder to go around scamming.