Many TOKEN and ICos are started to collect money from people and do scam they follow a lot of tactics to make it look real, I am pointing some important points to identify these and if you know any then share with users
-TEAM behind the project and their Expertise
-Advisor of the Project
-Team Social Presence
-The idea and How possible that idea is to implement in the real world.
-Number of Token published by Team.
-Exchange in which that Token and coin is listed
-Age of Coin and Token
-The community behind that Project.
-Public Review about that TOKEN or Coin in Different Platform
Also read -
https://coinpricetoday.com/crypto/find-fake-token-ico/If I miss any point mention in reply
Even though if we follow and analyze all the things before participate in ICO there is no assurance that is is 100% legitimate program because scammers are more smarter than before.But it is a good post though who don't have any knowledge how to identify about the project it will hep them.