Hello.
I'm coming from the Marketing world and i have to say that this is a great idea, although i'd never worked on facebook and google due to the nature of the campaigns. it is common practice that they have the best data, if others could use this information using Liberdy's DMP i think it could be a game changer for everyone buying their supply from various DSP's. good luck!
Agree. i work on facebook and google for my campaigns since they have best audiences targeting - facebook has amazing audience targeting. i think that i'll work on other platforms if i'll have better segments there. that could help for sure to raise competition on the market.