So after all that effort in getting 23 GH/s, you only make $2,000?
In the example I overestimated the cost, so there's a break-even when hashing for 20 hours at 5$ / hour and a 100$ scam. My point would be that it can be profitable to gain 51% of hashing power, and the problem of creating consensus as stated in Ben Laurie's paper is far from hypothetical.