Really very serious people invest in the project. And the number of investors is quite large. It can be concluded that the project is quite promising and has high hopes.
I think such respected people support the sphere of art and try to help such ambitious projects in every possible way. To introduce more people to a culture that's very noble.
I think it's also very nice that people who like to travel and are interested in culture do not only benefit from the whole concept of the project and all its advantages, that were mentioned, but also because they get the opportunity to support whichever cause or project they are personally interested in and that involvement gives the sense of a community which is working for a common goal.