I received an email from Yobit about this Bitcoin Liza. My first thought was, is this another bitcoin fork? since the name was Bitcoin Liza and again derived from Bitcoin. So anybody knows about it? Is this really another fork? Well, whatever it is, for sure it's another bitcoin wannabe. Forks now are big jokes, they just make fun of it and destroy the true essence of fork for bitcoin. By the way, I just noticed that naming these bitcoin wannabees right now are getting worse. 
yes we know with bitcoin liza. and now I've rarely heard about liza bitcoin anymore, either the bitcoin liza is not selling well in the market or the developer has no way to improve the quality to have a high selling price. I do not know, they definitely just use big names from bitcoin. I think so
Seems like a common forking strategy, riding off the names of an already popular and established coin.