Plan of a Campaign.
First of all, we need a plan. What we do, what we ask for, and what do we have to offer in exchange. Generally speaking, there are two types of campaigns: one asking for money in exchange for some future goods and another... well... just asking for money. We are going to use the first model, presenting the visitor with a business to invest in.

As a mater of fact, we just happened to have such a business, which is an ICO Dev. Kit: let's wrap it in an ICO. What we want is to:

Create Token
Run a Crowd Sale, with a reasonable min. target of 10 ether...
... and an unlimited max. tagret - just in case.
Announce a Bounty Campaign and a Signature Campaign
Create a reward system that will bring investors some profit IF our business succeeds.