As of typing this 14 have already participated and 5 eth had been raised with 39 days remaining.. At this pace i think the sale is going pretty well.
I would have thought it would be faster in the beginning. Maybe they should better highlight the special price advantage / bonus. At first glance, it does not stand out
Perhaps that explains why the whales haven't jumped in, or they might already have when there was more discount, though 39 days is quite a lot