True, there is no evidence of russians being involved. But common sence suggests that such a messy job could not be done in accordance with some mad masterminds plan. Could you imagine the paperwork behind such a decision? No one issues orders to kill civilians unless 100% necessary, because everyone is afraid to lose his job. Most definitely this mission went wrong. The question is who failed? I think it was someone from russian government just because they tend to fail a lot. But I am not saying that someone did not help them fail. One can bribe a president in Russia. Why not bribe a GRU-hitman? Or fool him?
Just speculating here.
If the Russian government wanted that scumbag dead, he would have been dead a long time ago.
A "messy job" forms part of what you call "some mad masterminds plan," because the intention was not to kill the scumbag and his daughter, but to portray it as a failed attempt by the enemy to assassinate them. To create the idea that the enemy's actions are unprofessional, irresponsible and outright dangerous, not only to the alleged targets, but also to the public at large.
In addition, even if proof existed that show that it was an attempt by the Russian authorities to take out the scumbag, it would not take away from the fact that Skripal is a scumbag who deserves death.
Furthermore, Western intelligence services have never poisoned or attempted to assassinate anyone on Russian soil.

The UK government's reaction is of a government that is pushing for war at any cost. If the public don't wake up fast and remove the warmongers from power, they will be destroyed along with the scumbag traitors. The Russian government has restrained itself for most part, but I am sure their patience are starting to run out. It will only take a couple of missiles to level the whole nine yards.