We believe, that this is the next step of cryptocurrency development: connection with real life. Therefore we believe, that there is nothing need to be done to make people to use their crypto for real products and services, it is what people want to do.
Blockchain technologies and its services, its products should go to daily lives, and activities of our society. It should make a dense in real human life. There are lots of people still think out crypto ecosystem is a virtual place which contains virtual currencies.