Because the value of Bitcoin has been appreciating considerably.
The price of bitcoin attracts people to owned even just 1btc.It already has a growing community were most people eagerly wanted to own bitcoin as their investments.If this will continue to happen this will contribute to make a fastest growing value in the market capitalization.People will be more frustrated to invest and follow the trends that has a good output for future usage.As a part of this community i used to spend my time to learn in this field.People going crazy of bitcoin,even me as well.I also have some frustrations to get some of it.I have read some experiences in different threads that it probably change their lives to be financially stable as bitcoin is very profitable source of money.