What is HotNow ?
HotNow is a marketing automation platform that provides merchants in SE Asia with cost-effective, high-efficacy marketing tools, while encouraging merchants to transfer some of that value surplus to the consumers of their goods and services.
What is HoToKeN ?
HoToKeN is a utility token that will act as access-granting key to HotNow Networks features and benefits and act as a currency that fuels HotNows economy. Imagine consumers using HoToKeNTM to gain access to (unlock) promotions or discounts offered by merchants, where the spending history data of consumers can be tracked and utilized, at the consumers discretion through the permissioned blockchain. This spending history can then be used to create credit profiles for individuals without financial history to enable these consumers to access micro-loans (to spend at HotNow merchants).