What are the greatest barriers You See for yourself and how do You want to face them? For example the VR-market itself is an obvious correlation. The more people buying VR Headsets the better for vrxcity. Headsets are maybe for many People of your audience expensive, are You planning to offer your own VR headsets?
VR headsets get cheaper every year, like Oculus Go starting at 199$ very soon. Correlation between paying porn customers and people that can afford 199$ for a VR headset is the sweet spot.