According to recent recearch, 56% of 2017 ICOs fail. And you know what? That's OK. 90% of startups fail but the rest grow so high that they compensate venture investors 90% loss and provide very high profits.
So the basic rules with ICOs are very simple:
1. Do the research before you invest
2. Diversify, diversify, diversify
3. Ignore news and HODL
Of course, the news should not be ignored. Well, as it was said above, they should be from reliable sources. In general I agree with the author of the topic.
Most fail due to poor project plans and very unreasonable goals while others were just money grab plots. its true that researching well gives you an upper hand as you get to understand properly what you are dealing with