If you believe in the technology, think long-term. If you think itll tank after the new Amex and Asian bank projects, bounce.
In my personal opinion, ripple i think is for a long term investment. Because it provides a level of supply and predictability to ensure any XRP that we dont use goes back to escrow. And i think they are publicly on the ledger, that also provide an additional level of transparency.For that, ripple is a long term investment.