I think it already has mate; however, for more people, instead of using it that way, like any traditional currency used as payment for products and services, they would better use it to something more profitable like investing it or trading it. That's the beauty of cryptocurrencies, it can be use in so many ways and in different facets of business that although it is sometimes unreliable and is volatile at best, many people still see it as a good and legit means of business because it has the capacity to give good profit.