So any regular consumer of tv program in the world would be able to download an app on his smart tv and the app will automatically create ERC20 token. Then when consumer is watching commercials and sponsored program he/she automatically earns tokens and those tokens can be exchanged for Ether.             
Lets decentralize marketing,lets cut the middleman,the power of blockchain! What is stopping me from leaving my tv on and earn tokens anytime? How will big companies react in the future??