I mean people really are dumb fucks for thinking this louse was going to play "nice" with any of their data, let alone their most private and intimate thoughts and feelings.
He's right, they are.
Don't tell them, their life is at stake. They really believe that everything they have on Facebook is their own but, well, you know the story. Aldous Huxley was right from the start. Have a look at Amusing Ourselves to Death and read Brave New World