You also get paid by selling your data with their tokens. I guess also to buy the data is the same story?
Why would an individual buy somebody's data? I think it works only one way, you sell your data, Bitron will collect it, analyze and sell it further to interested companies so they could use this analysis in order to improve their digital marketing campaigns.
I think it's right. The user's data needs to be cleaned. remove the personal privacy information. The data is analyzed and formatted. Then the data is more valuable.