The large budget of the company allows it to allocate a large amount for marketing, which in turn helps the project to become more popular, acquire the maximum possible number of fans and stand out against the background of other similar companies. Perhaps a good example will be companies like Coca Cola, Nestle, Pepsi, McDonald's and others who spend billions of dollars each year to promote their products, but that does not mean that their product is better than others. The same thing happens with ICO projects. It seems to be a good idea, but an advertising campaign is not properly conducted properly, as a result of which nobody knows anything about the project, advisors are unknown and the credibility to it is zero, the result is not a soft cup and the project has no future. The same, but with a not very good idea and a well-organized and conducted advertising campaign, gives the opposite result to the first example with the collected hurd cup and the increase in the price of the token after entering the exchange.