I think that's not the point. The marketing is more or less lined up. But it is important that the investor understands where the added value of the token will later appear. It's not enough to talk about the project, the most important thing is to convince the investor that he buys a rocket.
I think very few people seriously looking for exactly rocket. First of all, investors are oriented to security - so that their investments do not cause a loss.
In my understanding, these aren't investors at all. With such an investment strategy, the best recommendation is to get out of crypto-currencies in fiat-currencies and put money in a Swiss bank.