You also get paid by selling your data with their tokens. I guess also to buy the data is the same story?
Why would an individual buy somebody's data? I think it works only one way, you sell your data, Bitron will collect it, analyze and sell it further to interested companies so they could use this analysis in order to improve their digital marketing campaigns.
Most businesses prefer raw data from people who are not necessarily filling out forms for the purpose of data analytics. Biotron will have ensure that to profitable in this business. The scandal over Cambridge Analytica and Facebook is for all to see.