If there is coin already comes to the market. You need to find the good pump signal group to help you on growing the market with the price attraction.
If you want to promote the ICO project you need to have bounty campaign for promoting on various medium including on this forum.
Social media is been widely used market any project to newbies who do not have knowledge about but that is right way to promote I believe. Even the number of visitors your website also higher than anything from this forum only.