The question that is not answered is it is "fake" as in they are not really there as in they are making up numbers.
OR is it "fake" as in a pair of bots trading the same coins between themselves for free (if they are doing it the fees are never really charged)

The other question is if exchange "X" spends $5000 on advertising (sig campaign, twitter campaign, etc) and the other spends $5k in lost trade fees looking to make themselves look bigger is it bad. (I think it is) but it is a form of advertising.

-Dave