Back in october when i invested in my first ICO, everything seemed like a dream. The coin i invested in rose over 25 times and every other coin was going up. I wanted to invest in more ICOs but i waited and saw that from that time almost all ICOs have gone down and not even given the value they were purchased for. Why are people still investing heavily in ICOs when they know that there is a higher risk of the project failing or atleast the price going down?
If your going to start a business will you plan your business to go down? Ofourse not! You should always think positive negative thinking attracts negative happenings. Investors know the risk but they also know the gains 
. You have to risk in order to gain.