I think that in order to compete with similar fiat services your crypto must become as prospect and trustful as BTC, ETH, NEO, ...
I can see no other advantages of your service over fiat ones.
I think it can manage. There are many cryptocurrencies out there that has no real product or services offered yet they can manage to survive in the market. All we need to do now is observe and support B2AND and wait for the team to do their thing.