Nxt doesn't need 4000 BTC for a huge success, it needs 4000 participants. I agree that critical mass is important, not sure about an early adopter bonus though. First let's get something working.
To keep you updated, here are some technical details:
Address length - 8 B (max 20 chars in human-readable notation)
Private key length - 32 B
Public key length - 32 B
Signature - 64 B
Block header length - 192 B
Transaction length - 128 B
Each transaction has "deadline" value to limit time it can be added into a block. Days when you send a transaction and wait a whole day to get it confirmed have gone for good. Now you can set deadline to 5 minutes and if it's not confirmed then resend it with a higher fee.
Also each transaction can be marked with "id" (8 B length) to help merchants to identify your payment. Not necessary to create a separate address for each customer anymore.