If theres an ICO then most probable thing that there is already a Crytpo coin into the market if none then hesitations on investing would really be there just like on what we do feel on bitcoins first existence on where the early adopters and believers did risk to engage.Towards the question im not really sure if would decide to invest into things which are on first encounter but if bitcoin whitepaper can be read on,then high chance i would really take a risk.