Cause like lightning from a clear sky, they realized, if there is no ROI, no one will reinvest, if no one reinvest, the company shrinks, shrinks, shrinks and suddenly disappear into oblivion. Difficulty increase and the Bitcoin drop has eaten up 80% of the revenue from the account, (since all time highs) and if they dont have prices that other investors in Bitcoin mining pays for their hash, Hashflare will seize to exist.