Easycoin, as I understand it, is not 'just a payment processor'. It is effectively a bank which issues its own form of tradable credits "backed" by Bitcoins.
As I understand it, OP's idea is to sell insurance policies on bitcoin transfers to merchants that want to accept bitcoins from accidental customers. So far so good. It is an old business concept and it might be reasonable. What I do not understand is what insecure aspect of bitcoin transfers Atlas wants to cover?
I think he just wants to stream line, and noobify the hell out of Bitcoins, which is fine by me. If Bitcoins are simply to hard for the masses to understand, maybe Atlas can explain it to them by putting his own ass on the line with Easycoin. Either way we're winning! Good luck to you Atlas, just make sure you pay your taxes

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