Do you think they are talking about bitcoin in your basic ECON class?
I heard the bitcoin to my professor in marketing. He said that bitcoin is now part of our economy. I'm happy because the bitcoin is now becoming popular than before. I'm sure that many people are know talking about bitcoin.
Formal education done in proper institutions, I think is one of the best way to introduce bitcoin in the community, in early stage in their student life they already know the basic knowledge of cryptocurrency.