We can't deny the fact that Binance platform is one of the best trading platforms at the moment. This is actually my personal choice among all. The team always sees to it that they can resolve issues the quickest time possible. This also has the biggest volume so I see it can go even bigger in the next months and years if they continue to do their great job.
I think BNB will do very well over the long term, it is an exception business that is growing at an insanely fast rate. The fact that they also focus on the trade of crypto to crypto removes a lot of the AML risk to the business and should scale better.