Almost every day new lending project. ETHlnd have a great succes and have platform already. Why we need another hundreds similar projects?
Yes because it is profitable. Every year, more people use the services of creditors, so it is convenient for both parties.
Ok, may be this is good for lenders if we will have a lot of competitors. But Im look as investors. And hundreds similar ICOS not good for investors.
If you look specifically at this project, then everything is fine. Team of professionals with experience, adhere to the road map. I think it's worth risking and investing 20-30% of the total bank, but I would not risk any more.