In retrospect it seems obvious, but back then, the most optimistic talked prices around 4$ (we got to 7$ in what, two months?) . Anyone posting suggestions of 100-200$ was just like the guys now, talking about 10,000$ in 2015.
Its easier to go from $10 to $100 then from $100 to $1000.
It needs much more volume.
if economy is right then its not the problem. And as we know more and more new services start every day.