Well, every business or project are interested in people with a big audience of fans and subscribers, and it's important for the PR and marketing.
Because that's give more leads. Also, focusing on specific users, we will get more profit than if we are sprayed onto a bunch of small ones. this is what I see as a strategy in the alicoin now. perhaps we will be provided with bounties, but how much I observe and participate in this, they are not as useful as they could be.